Use this free UTM builder to generate trackable URLs with custom campaign parameters. It's designed to help you track traffic sources in Google Analytics and other analytics platforms by adding UTM tags to your links.
| Parameter | Required | Example |
|---|---|---|
utm_source
|
Yes | google, facebook, newsletter |
utm_medium
|
Yes | cpc, email, social, banner |
utm_campaign
|
Yes | spring_sale, launch2025 |
utm_id
|
No | abc123, campaign_001 |
utm_term
|
No | red+shoes, running+shoes |
utm_content
|
No | button_a, header_link |
This campaign URL builder helps you add tracking parameters to links so you can see exactly where your visitors come from. By using UTM parameters like source, medium, and campaign name, you can measure the performance of your marketing efforts in tools like Google Analytics. The generator runs directly in your browser and does not store or send any information. It is a fast, privacy-friendly way to create trackable links without setup or accounts.
When you share links in emails, ads, or social media, it can be difficult to know which channel is actually sending users to your site. UTM tracking solves that by attaching small pieces of information to your URL. These values tell your analytics system where the click came from and what campaign it was part of. This makes your traffic data more useful and your reporting more accurate.
The tool is designed to be simple. You enter a destination URL, choose your parameters, and get a clean campaign link that you can copy and use. Everything happens in real time with no loading, no popups, and no tracking scripts. Once the page is open, the generator works even if your internet connection is lost.
This UTM generator is useful for marketers, content creators, media buyers, and anyone who manages campaigns. Whether you're setting up Google Ads, preparing a newsletter, or sharing links through influencers, you can use this tool to tag your URLs consistently. It works well for both small teams and large organizations that need to follow a clear structure.
The builder includes all common parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content, and utm_id. You do not have to use all of them for every link, but having the full set available gives you flexibility depending on what kind of campaign you are running.
One of the main benefits of using a campaign URL builder is consistency. When everyone on your team uses the same structure, your analytics data becomes easier to compare and filter. It also reduces the risk of reporting gaps or duplicate entries in your dashboards.
Everything you do stays on your device. This tool does not connect to a database or send anything to a server. It works entirely in your browser and is ready as soon as the page loads. That means you can use it safely with client links, drafts, or sensitive campaigns without worrying about where your data ends up.
Whether you are tagging a few links or building out full campaign structures, this tool helps you stay organized. It focuses on what matters: generating correct UTM links that help you understand your traffic. It is built for everyday use and trusted by people who work with content, ads, reports, and digital strategy.